Viewing blog posts written by Gino DiCaro


Saleen Automotive: Putting the custom in CA manufacturing

Posted by Gino DiCaro, VP, Communications on March 29, 2018

We introduced a new feature to the Champions blog last month.  We have partnered with CompanyWeek (CW) California to share information on the state's premier small to mid size manufacturers.  CW's featured companies are part of CMTA's Champions recognition program, intended to boost the image of California manufacturing and convince policymakers that manufacturing is the single best way to grow California’s economy and create high quality jobs. 

These companies are committed to California and exemplify the high principles of economic growth, innovation, entrepreneurship, and commitment to their employees. Together the CMTA Champions program and CW's many profiles will demonstrate how California manufacturers make a positive impact on their industry sector, their employees and their communities. 

This week CW California and CMTA bring you Saleen Automotive, a Corona-based automobile part manufacturer run by Amy Boylan. The company was founded in 1984 by Steve Saleen and, with lean manufacturing practices and an arduous commitment to social media engagement, Steve and Amy are transforming iconic automotive platforms into custom, high-performance machines. 

Saleen is exactly the type of niche custom manufacturing company that California must seek to grow.  Here are a few opportunities and challenges before them.

Needs: "You can never have enough equipment and people," says Boylan. "In this area of California, it’s hard to find workers. Where we are now, in Corona, California, it’s a great place for a middle-class lifestyle, but not the best place to find executive level employment. Most people at that level are transplants and that’s sometimes difficult.

Challenges: "Trying to grow at the speed we need," says Boylan. "We have turned a corner and are trying to keep up with a growing demand. We have created licensing deals with China to build vehicles over there, but all cars for North America will be designed, engineered, and built in the U.S. There are people here building to design stuff overseas. It’s the same for anyone building a car from scratch."

Opportunities: "Steve has never been pigeonholed into one thing," says Boylan. "He helped build the Ford GT for Ford, He also helped with the Dodge Viper. He’s brilliant in finding new opportunities. The new Saleen 1 (S1) for example breaks the mold for a $100K carbon fiber sports car that can reach 180 mph." ... READ MORE ON COMPANYWEEK HERE





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