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7 things a manufacturer can do on MFG Day

Posted by Gino DiCaro, VP, Communications on July 16, 2018

There are 49 manufacturing events already registered in California for the National Association of Manufacturers' MFGDay on October 5, 2018.  We need to hit 150 to show California's manufacturing chops in 2018. 

Here are some some things you can do to make your MFG Day a success.

One of the most important things to do is to establish a connection with your guests. Those few hours you spend with them are your chance to communicate the importance of what you do — and the creativity, advanced skills and technology required to do it. Ideally, your passion will spark something similar in the young people who you introduce to manufacturing, inspiring them to learn more about the industry and one day join the manufacturing team.

Follow these seven rules of thumb to improve your chances of connecting with your guests and inspire the next generation of modern manufacturers.

1. DON’T ASSUME VISITORS KNOW ANYTHING ABOUT MANUFACTURING

In planning a good tour — especially when the intended audience members are primarily people with no manufacturing background — you have to start by creating a story of your company that anyone could understand.

How did your company get started?

What do you make? Who buys your products?

What do they do with them?

Keep explanations simple and free of industry jargon. Think storytelling with illustrations rather than textbooks packed with pages of small print.

 

2. YOU CAN’T SHOW EVERYTHING

The quickest way to lose the interest of your visitors is to try to show every bit of minutiae. Pick a few stops that represent key stages in the production process and allow you to demonstrate the progress a product makes through the shop.

What are the best places in the plant to give an overview of the production process and highlight the work of your people and machinery?

Where will visitors get the best view? Can they hear you?

Which of your team members are the most enthusiastic about their work and comfortable explaining what they do and why it is important to the process and the company?

These considerations should guide you in planning the tour.

 

3. CREATE A DISPLAY AND OFFER HANDS-ON EXPERIENCES

Of course you can’t allow visitors to get up close and personal with your machinery, but you could create a display that illustrates what a product looks like in various stages of completion, where they could be allowed to pick up and hold something they’ve seen made.

Maybe you even have something that one of your machines can make that they could take with them as a souvenir? (This doesn’t mean one of your production parts or finished products!)

 

4. CLEAN UP BEFORE YOUR VISITORS ARRIVE

No clutter, everything in its place, floors swept clean, a path through the shop is easy to follow.

Remember that part of the reason to invite visitors to Manufacturing Day events is to prove that manufacturing facilities are great places to work. First impressions count: What does your company look like as visitors approach from the parking lot? Let’s dispel the myths that manufacturing is dark, dirty and dangerous.

Also, make sure employees are dressed neat and clean on tour day and if they have a role to play in explaining things to your visitors, they should be wearing a name badge so that they can be addressed by name when there are questions.

 

5. CATER TO STUDENT VISITORS

Students are the workforce of the future. This is your opportunity to provide advice about the kinds of careers that your company offers, the type of training and educational coursework you seek when hiring employees. There is no better time to offer comments about opportunities available to dedicated workers with a professional attitude. If there are specific kinds of training or skills that you need and find it hard to hire for, let them know.

 

6. PUT UP A WELCOME SIGN

This is important both literally and figuratively. Put a sign on the door, shake hands with visitors, thank them for coming, and demonstrate your enthusiasm for the opportunity you have to share your company’s information with them.

 

7. SEND INVITATIONS

Manufacturing Day is a national celebration of the 12 million talented men and women who work in the industry. Who could you invite to share this celebration with you? Here are some ideas:

The families of your employees. If family events aren’t a common occurrence at your company, this is a perfect day to invite families to come and see where their family member works and learn what they do. Maybe you could do a special event just for family members at the end of the workday.

Your elected officials. Ever complain about the fact that your elected officials (local, state, federal) don’t make good choices as related to manufacturing? Invite them to come to your plant and see for themselves. Remember: Most elected officials have never set foot inside a manufacturing facility, which means you can educate them!

Potential customers. Give these folks a reason to want to do business with you. Invite them in on a day when they can see how great your organization is.

Current customers. Make Manufacturing Day your customer appreciation day. Your business service providers. When was the last time you were visited by your banker, insurance agent or accountant?

Media. Is there a local reporter who seems to have a serious interest in manufacturing? Invite them to visit your plant on Manufacturing Day. They are always looking for interesting stories to tell. Why not make it yours?

Youth organizations. Are you active in, or do you know someone who is active in the Boy Scouts, Girl Scouts or a similar youth organization? Invite them to visit your company as a field trip. Better yet, invite a school group.

 

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National Manufacturing Day grows - Bayer tweets best CA photo

Posted by Teresa Kent, Communications Associate on Oct. 9, 2014

 

Manufacturers across the country opened their doors on Oct. 3 to the public for National Manufacturing Day.  More than 140 of California’s best-in-the-world manufacturers and educational establishments rolled out the welcome mat to show off their impressive processes, employees, manufacturing laboratories, and products. 

In addition CMTA asked participating manufacturers to tweet their coolest photo. Our winner is Bayer Corporation from Berkeley, who posted a photo of their biotech manufacturing facility (pictured to the right).

Other great photos came from California companies such as Scandic Springs, Vista Metals, Bishop-Wisecarver, Ghirardelli Chocolate and MetroED. You can see some of the photos at the double twitter hashtag #MFGday #CA and the links in the list below.

The whole country got involved with 1,601 events.

We thank the following California companies for hosting events and particularly for tweeting such great photos.

3D PRINTING SOLUTIONS BY PURPLE PLATYPUS

3D ROBOTICS INC.

5TH AXIS INC.

AAM CELEBRATES FACTORY MAN AUTHOR BETH MACY

ACCESS CLOSURE

ACE CLEARWATER

ACUTHERM LLC

ALCOA FASTENING SYSTEMS

ALCOA FOUNDATION

ALE INDUSTRIES

ALEPH GROUP INC.

ALOM (pic)

ALPHATEC SPINE, INC

ALTERG, INC.

AMADA AMERICA, INC.

AMERILLUMBRANDS

AMGEN, INC.

APPLIED POWDER COAT

ARROW SIGN COMPANY

ASTEELFLASH

BAY AREA CIRCUITS

BAY CITIES (pic)

BENAVENTE INC.

BESTRONICS -

BISHOP-WISECARVER (pic)

BLACKBIRD GUITARS AND UKULELES (pic)

BLENTECH

BLUESPROUT

BLUXOME STREET WINERY

BNS BREWING & DISTILLING CO.

BRITEHUB + CITY OF OAKLAND + OAKLAND MAKERS

CAL WELD

CAPTURE 3D

CAREER LADDERS (pic)

CATERPILLAR

CERRITOS COLLEGE - TECHNOLOGY DIVISION

CHAFFEY COLLEGE

CITY OF OAKLAND - OAKLAND MAKERS- BRITEHUB

CLOUDQMS

COLLEGE OF THE CANYONS

D&K ENGINEERING

DAWSON CUSTOM WORKROOM

DE ANZA COLLEGE

DEERING BANJO COMPANY

DEPARTMENT OF MECHANICAL ENGINEERING AT UC BERKELEY

DEVOLL'S RUBBER PRODUCTS INC

DIGICOM

DIGITAL DIMENSIONS, INC.

DISCOVERY EDUCATION

DIVERSE MANUFACTURING SUPPLY CHAIN ALLIANCE

DODOCASE

DYNAMIC AUTOMATION

EMERALD PACKAGING, INC.

FATHOM

FEDERAL HEATH -- OCEANSIDE, CA

FITZEE FOODS

FULLERTON COLLEGE: ADVANCED MANUFACTURING TECHNOLOGIES TOUR

GAME1 SPORTS PROFESSIONAL WOOD BATS

GARY MANUFACTURING

GET ENGINEERING CORP

GHIRARDELLI CHOCOLATE COMPANY (pic)

HAAS AUTOMATION (pic)

HASTEST SOLUTIONS INC

HAWTHORNE HIGH SCHOOL NATIONAL MANUFACTURING DAY EVENT & OPEN HOUSE

HONEYCOMB PANELS, LLC

HUNTER INDUSTRIES

HUNTER TECHNOLOGY CORP

ILLUMINA

INLAND EMPIRE REGIONAL CHAMBER OF COMMERCE

JABIL

JOT AUTOMATION INC.

K&N ENGINEERING INC.

KAZZ MOLDS INC.

KELLY SERVICES

KEYSIGHT TECHNOLOGIES

KINAMED, INC.

LANEY COLLEGE

LANNER ELECTRONICS USA INC.

LEGACY DIGITAL GRAPHICS

LIVERMORE MANUFACTURING DAY 2014

LIVERMORE MANUFACTURING DAY 2014- ADMEDES

LIVERMORE MANUFACTURING DAY 2014- ELECTRO IMAGING SYSTEMS

LIVERMORE MANUFACTURING DAY 2014- WESTEC PLASTICS CORPORATION

LOCK-RIDGE TOOL CO, INC.

MAGNAFLOW

MANUFACTURING AND CLEAN TECHNOLOGY MEET UP

MANUFACTURING CAREERS PANEL

MCCAIN INC.

METHODS MACHINE TOOLS, INC. (pic)

MILGARD MANUFACTURING, INC.

MODDLER

MONIKER GROUP

MR. ESPRESSO

NC STATE UNIVERSITY COLLEGE OF TEXTILES

NEWARK ELEMENT14

NOR-CAL METAL FABRICATORS

NORCO COLLEGE

NORTHROP GRUMMAN CORPORATION

ONE SOUTHERN INDIANA'S METRO MANUFACTURING ALLIANCE

OSI INDUSTRIES, LLC

OUTSOURCE MANUFACTURING - MADE IN SAN DIEGO

PLEXUS

PNC BANK

POCO DOLCE CONFECTIONS

PUMP SOLUTIONS GROUP GRAND TERRACE

QUALITY CONTROLLED MANUFACTURING, INC.

RAY MORGAN COMPANY

SADDLEBACK COLLEGE: MANUFACTURING PATHWAY DAY

SAN BERNARDINO VALLEY COLLEGE

SAN DIEGO CITY COLLEGE-MACHINE TECHNOLOGY PROGRAM

SAN DIEGO REGIONAL ECONOMIC DEVELOPMENT CORPORATION

SAN DIEGO TECHNOLOGY INCUBATOR

SANDVIK COROMANT

SANTA ANA COLLEGE CAREERS IN MANUFACTURING, ENGINEERING & WELDING

SCANDIC SPRINGS (pic)

SHAPER STUDIOS SURFBOARD WORKSHOP

SME SACRAMENTO VALLEY

SOLAR TURBINES

SONIC MANUFACTURING TECHNOLOGIES

SPRAY ENCLOSURE TECHNOLOGIES, INC.

STONE BREWING CO.

STRIKE BREWING CO.

TAYLOR GUITARS

TAYLORMADE GOLF COMPANY

TECHNICAL EMPLOYMENT TRAINING INC.

TECHSHOP

THE BUILDERS' EXCHANGE OF STOCKTON

THE DNA GROUP

THORO PACKAGING

TIJUANA EDC CONTRACT MANUFACTURING TOUR

TRANSFER FLOW, INC.

ULLMAN SAILS NEWPORT BEACH

UNIVERSITY OF CALIFORNIA, IRVINE

URBAN WORKSHOP

VANDER-BEND MANUFACTURING

VIASAT

VITAL LINK

VOCADEMY - THE MAKERSPACE

WACO DISTRIBUTION CENTER

WHITE LABS

WINEMAKER STUDIOS

WORKFORCE INSTITUTE

 





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Manufacturing Day is tomorrow! Don't forget to use double hashtag #CA#MFGday.

Posted by Teresa Kent, Communications Associate on Oct. 2, 2014

We need the participation and support of manufacturers, students and teachers to help inspire a new generation of manufacturers and connect with communities by doing the following.

Tweet your best facility photo with the double hashtag #CA #MFGday. We will announce our winner to statewide media again this year and your company will be considered for recognition as one of CMTA’s next Champions of Manufacturing.

If you are a student or teacher of a hands-on or career technical education course:           

Tweet your best course photo with the double hashtag #CActe #MFGday. We will announce course winner to statewide media.

Manufacturing Day provides manufacturers a unique opportunity to expand the knowledge about the great benefits of a career in manufacturing and demonstrate our industry’s value to the U.S. and California economy. Companies can also use this day to educate their communities on the services and goods they manufacture. Whether through a plant tour for community partners or an open meeting with your company’s leadership and elected officials, Manufacturing Day is a great way for you to increase public awareness of the manufacturing industry.

Please take a moment to watch an important MFG Day message from Jack Stewart, the president of CMTA.

 





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