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Industrial Strength Body Jewelry 'Making CA' with precision & innovation

Posted by Gino DiCaro, VP, Communications on March 28, 2019

This week CompanyWeek and CMTA bring you Industrial Strength Body Jewlery, a Carlsbad based body jewlery manufacturer, with 67 employees, taking a high tech, low tolerance approach akin to aerospace manufacturing.

The privately owned company has operated since 1991, after starting with just one lathe, grinding tools and other components to modify off-the-rack objects from places like Home Depot. The company started as a bedroom operation but now boasts a 28,000 square foot facility in Carlsbad with highly skilled employees, 14 cutting edge Swiss screw machines, nine high precision CNC mills and several CNC lathes.

Founder and CEO JD Lorenz said proudly, "we've always been able to maintain the highest quality," citing mirror-like polished services and Swarovski Crystals. "We're the only body jewlery company, I think, in the United States that can put their name [Swarovski] on our products."

It's companies like these that sprout and grow to provide tremendous California products, great career opportunities and at times new technical skills for our workforce. CMTA is proud of companies like Industrial Strength where quality, innovation and automation are king.  Let's do what we can to help them grow. Some of the opportunites and challenges at Industrial Strength are as follows.

Challenges: Installing a cloud-based ERP system from Sage. "Implementing new software that's organizing everything we do," says Lorenz, from production scheduling to invoicing. With 6,000 components utilized in 250,000 possible configurations, it's no small task. "It's really a complex web."

Opportunities: Gold jewelry. Industrial Strength got out of gold when prices skyrocketed in 2006, but is getting back into it in 2019. "We just invested about $150,000 into state-of-the-art gold casting equipment," says Lorenz.

Needs: Labor. "We just started re-hiring in assembly and polishing and stone-setting," says Lorenz, anticipating five to eight new hires. "It's a balance," he adds. "We are $1 million behind in orders right now. We need more time." READ MORE ON COMPANY WEEK





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