Viewing blog posts written by Gino DiCaro
When business votes, the economy winsPosted by Gino DiCaro, VP, Communications on Dec. 11, 2014
This week CMTA attended the Annual BIPAC (Business Industry Political Action Committee) conference in San Diego, established to bring together all the state projects that are using BIPAC’s "Prosperity Project" (P2) program to get-out-the-vote with employer-to-employee communications.
Because of BIPAC, companies and trade associations across the country are getting comfortable engaging their employees to vote and interact with their elected leaders. Rolls Royce Vice President of Government relations Brian Elson even spoke at the event on their success and how much their employees appreciated the voting information they were now receiving.
P2's online tools delivered 238 million political, policy, and election messages to private sector employees in the 2013-2014 cycle. According to BIPAC, that is a national increase of 21 percent from the 2009-2010 midterm cycle when 197 million messages were delivered.
“The Prosperity Project reaches 22 million private sector employees across all 50 states," said BIPAC Senior Vice President of Field Operations Joe Savarise. "P2 does not tell people how to vote but we help the business community communicate with employees, associates, members, and consumers. Through the tried-and-true practice of employers educating and motivating their workforce about politics and issues, in a non-partisan way, the P2 network drives true grassroots advocacy participation at a local, state, and national level," said Savarise.
As a trade association CMTA partners with the California Chamber of Commerce on the Californiaprosperity.org site, and many of our members, such as International Paper and PPG Industries, already participate with their own P2 programs and websites. It’s really easy to set up! If you are interested, contact Cathy Mesch at 916-444-6670.
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