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SF-based Sufferfest manufacturing a healthier beerPosted by Gino DiCaro, VP, Communications on Sept. 27, 2018
This week CompanyWeek and the CMTA Champions Series bring you a profile on one of California's small but very exciting new breweries looking at 200 percent growth in 2018. San Francisco based Sufferfest and its 18 employees make an incredible good-for-you beer for athletes and runners, even though you don't have to be in training to enjoy it.
A lifelong athlete and passionate trail runner, founder and CEO Caitlin Landesberg enrolled in a beer-making course because health issues had forced her to make a number of dietary changes a few years earlier -- including giving up beer because of its gluten content.
"I really missed the ritual of having a beer with friends at the end of a big athletic undertaking," she continues. "I'd bring different gluten-free beers and ciders I'd found at bottle shops to the finish line in my own cooler and try to share them around, but everyone had to choke them down. It was a really bummer moment, and nothing out there tasted at all like what I wanted for a finish line beer."
Landsberg says she decided to take on the venture because she realized she wasn't alone in her beer cravings after working out and that there was a great market if she could get this beer right. With all of the company's growth and success it looks like she has found more than a pulse for this market, and a great opportunity for her employees. READ MORE ON COMPANYWEEK CA
Here are a few opportunities and challenges before Sufferfest:
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