3rd time a charm?: Consumer rebate mandate bill is back

By CMTA Staff

Capitol Update, Feb. 22, 2008 Share this on FacebookTweet thisEmail this to a friend

Senator Mike Machado (D-Linden) has introduced SB 1257 to further regulate manufacturers' and retailers' rebates to consumers. The bill is very similar to bills by then-Senator Figueroa, SB1154 in 2004 and SB 1737 in 2006, which were opposed by CMTA and vetoed by the Governor.

The most objectionable parts of the proposed regulation are weak proof-of-purchase standards and a mandate for a standard 45-day window for consumer rebate submissions. The bill also requires rebate forms on-site at the point of sale if they were not already included with the product.  The restrictions mandated by the bill will likely cause conflicts for nationwide company rebate offers.

At the time of this writing, last year's rebate bill – AB 1673 (Mike Feuer, D-Los Angeles) – had not been re-introduced.  The deadline for introductions is Friday, February 22. That bill sought to turn certain rebates into point-of-sale price reductions.

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