Gino DiCaro

Soda taxes on state and local agendas

By Gino DiCaro, VP, Communications

Capitol Update, Oct. 30, 2014 Share this on FacebookTweet thisEmail this to a friend

Calls for soda taxes are growing across California from the State Capitol to a number of local communities. Earlier attempts to enact a tax on sugar-sweetened beverages (aka "soda tax") have failed in the State Legislature and some Bay Area cities, but a renewed push at the local level in San Francisco and Berkeley and plans for a 2016 state ballot measure have forced this issue back into the spotlight.

Both San Francisco and Berkeley are considering soda taxes despite failed attempts by Richmond and El Monte in 2012. San Francisco’s measure, Proposition E, is proposing a 2-cent-per-ounce tax on sugar-sweetened beverages to go towards various earmarks. A recently released economic analysis on the impacts of San Francisco’s proposed tax suggested the tax would result in up to 1,000 lost jobs in San Francisco. The City disagreed, however, challenging the claim with its’ own economic analysis citing limited job loss as it would bring in an estimated $35-54 million annually to San Francisco. Similarly, Berkeley’s Measure D would impose a 1-cent-per-ounce tax on sugar-sweetened beverages, but does not contain an earmark for the proceeds estimated at $1 million annually. 

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