Jarrell Cook

Consumer groups launch privacy initiative

By Jarrell Cook, Legislative Manager, Government Relations

Capitol Update, Sept. 22, 2017 Share this on FacebookTweet thisEmail this to a friend

On September 1st, a “consumer advocate” group called Californians for Consumer Privacy launched an initiative, The California Consumer Privacy Act. This initiative would impose sweeping and significant changes to California’s existing privacy framework, with broad language that creates a right to know how personal information is used, a right to say no to the sale of personal information and a right to equal service and price, as well as mandated opt-out requirements.

The initiative also broadly expands the definition of “personal information” and “commercial purpose”. Under the initiative, personal information includes any information that could be reasonably used “indirectly” or “probabilistically” by any method to identify a person alone or in combination with other information. Commercial purpose would include anything done to advance a commercial interest. Manufacturers that collect or use consumer data – especially the manufacturers of connected devices and products – will be heavily impacted by this measure should it pass.

California is already home to the most protective and comprehensive digital privacy laws in the country, so measures such as this one are poised to sow chaos in that carefully crafted system and create confusion in the delivery of vital services to consumers if they do not consider the full implications of the rules they seek to enact.

For more information on this initiative and privacy and technology issues facing manufacturers, please contact Jarrell Cook, Associate Policy Director at jcook@cmta.netor by phone 916-498-3356.

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