Jarrell Cook

Senator Hertzberg introduces legislation as an alternative to the Privacy Initiative

By Jarrell Cook, Legislative Manager, Government Relations

Capitol Update, June 22, 2018 Share this on FacebookTweet thisEmail this to a friend

On June 21, Senator Bob Hertzberg (D-Van Nuys) and Assembly Member Ed Chau (D-Arcadia) amended AB 375 – a bill that had previously passed through the Assembly and fizzled last fall on the Senate floor – into a measure that could serve as an alternative to the California Consumer Privacy Act ballot initiative.

The language of the bill is substantially similar to the Privacy Initiative and raises the same concerns regarding liability and threats to the ability to innovate and refine products for manufacturers that collect, maintain, and use consumer information. The deal Senator Hertzberg and Assembly Member Chau reached with the Initiative’s stakeholders reached would see AB 375 move to through the Legislature and to the Governor’s desk by June 28th.  The proponents of the Initiative would withdraw the ballot measure if the legislation were to be signed in to law.

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